Audi is the largest carmaker in Germany and a huge producer of performance, luxury and sports cars all around the world. Many top carmakers like Mercedes Benz, BMW, Ford and others have made a name for themselves by making high quality, stylish and eco-friendly cars. However, Audi produces many more green cars than any other carmaker in the world.
The company has recently started producing electric cars. The concept of making electric cars has been founded by the German auto manufacturer, Volkswagen. Audi already produces a number of successful mini-vans and hatchbacks but it has always been imagined that an all-electric vehicle would be more successful. This is why Audi will introduce the Murcia model in the coming years, followed by the new E series, which is expected to be its flagship model in the future.
The new e-tron is expected to feature one of the most futuristic designs ever created by a carmaker. Its platform is completely revolutionary. Many automotive experts believe that e-tron will outdo the performance of its contemporary predecessors such as the Toyota Prius, Honda Civic and Nissan Leaf. The concept includes a powerful motor combining with cutting-edge aerodynamic principles. However, even if Audi does manage to incorporate some innovative technology in its electric vehicles, the biggest obstacle remains the cost of these vehicles.
The new electric car promises to break the production hell that auto producers are experiencing currently. It is believed that the new Audi E-Tron will be priced at roughly the same level as a typical hybrid or plug-in hybrid vehicle. However, many carmakers believe that the price target for these models is too high. Even with the lower price tag, it is believed that Audi will still struggle to keep its manufacturing costs low enough so that it can sell the product at a loss. Analysts believe that there will have to be substantial price cuts before the company can hope to regain profit from its stock market listing.
Car analysts believe that the lack of public awareness regarding the virtues of electric cars may turn out to be its undoing. Sales figures show that a majority of consumers are reluctant to buy an electric car despite the obvious benefits. Industry watchers say that this could lead traditional carmakers to lose out on a big share of the market. If the traditional carmakers follow through with a full-scale production of their own brand of electric cars, they will likely face stiff competition from Chinese manufacturers that already produce electric cars. The result could be a serious setback for the economy of Germany, which depends largely on automobile sales.
For now, Audi is believed to have made a major breakthrough with its latest project. The company is reportedly aiming to produce an all-electric car that will rival the performance of leading luxury brands such as the Jaguar Land Rover. Even with a mc automotive's long history in automobile engineering, it is not expected that the new electric car can match the performance of the top luxury brands in production standards and design.